Ansuz celebrates its 10-year anniversary

Company News

The beginning of bringing people closer to the music

Ansuz Acoustics is celebrating 10 years of groundbreaking innovations, unrivalled passion for music, and an unwavering scientific curiosity to tap into unchartered realms of audio technology.

10 years ago, Ansuz Acoustics was founded by Lars Kristensen and Michael Børresen. After more than 20 years in the audio cable business, Lars had actually vowed at the time never to enter the cable business again. But when Michael presented Lars with his groundbreaking ideas for audio cables, he was absolutely thrilled with the idea. Both had immediately recognized the potential of these innovative and groundbreaking cables. A short time later, they began developing the necessary production equipment, and eventually, Ansuz Acoustics was born.

They founded Ansuz out of a desire to produce cables that would make the music sound much more natural and authentic. Both Michael and Lars felt that conventional cables when connected to an audio system did not let all the music through and compressed the sound. Through testing and thorough research, they found that induction, poor mechanical stability, and unwanted noise were a big part of the problem. The goal, therefore, was to develop cables and other audio devices that would improve resonance control, reduce unwanted noise, and decrease inductance.

A constant quest to gain more knowledge and wisdom

The word Ansuz comes from Nordic mythology and is originally one of Odin’s runes, meaning wisdom. For Ansuz Acoustics, the meaning of the word wisdom implies the knowledge one possesses, but also the curiosity and quest to gain new knowledge and thereby become even wiser.

Over 100 years ago, Dane Peter L. Jensen built one of the world’s first loudspeakers, laying the foundation for decades of Danish dominance in sound and audio. Since then, Denmark has had a proud tradition of producing the highest quality audio and hi-fi equipment. This is based on years of experience that has led to a great wealth of knowledge in the field of design and production of audio equipment in Denmark.

Since Lars Kristensen and Michael Børresen have spent a large part of their lives in the Danish audio and hi-fi industry, they are very familiar with the Danish design and development culture of audio equipment. Both are curious by nature and therefore always seek new insights to become even better when it comes to designing and developing innovative audio equipment.

This boundless inquisitiveness to gain new knowledge and wisdom that Lars and Michael posses has always been the driving force for Ansuz, since the company was founded 10 years ago. Their quest to open up new areas of audio technology by gaining new insights into materials science and unlocking the potentials of innovative electronics is a fundamental element of both Ansuz’s philosophy and vision. A philosophy and vision that aims to bring music closer to people by creating access to great, authentic and emotional musical experiences.

Since Ansuz’s beginnings 10 years ago, our philosophy has been reflected in the way we develop and manufacture our products. The development process of a new product also provides the basis for further, new and deeper insights, and is thus the source for more new ideas for future projects. This has led to the development of many products, ranging from a very wide selection of different types of audio cables to a wide range of noise reduction tools and resonance control devices. However, the basic idea, philosophy and vision of Ansuz are the same today as they were 10 years ago, and it is exactly the same motivation, philosophy and vision that inspire our sister companies Aavik and Børresen.

A story of success and long-term growth

Over the past 10 years, Ansuz has grown continuously, both in terms of production capacity and scope of new product developments. The number of employees has steadily increased and now exceeds 30.

As of 2019, Ansuz Acoustics has established its new headquarters in Aalborg, Denmark, together with Aavik Acoustics and Børresen Acoustics. This is also where our production facilities, R&D department, test labs and business administration are located. Ansuz has several audio showrooms on the site, where we present and demonstrate our products to customers, partners and hi-fi enthusiasts from the region and around the world.

Over the past 10 years, Ansuz has continuously expanded its dealer network to be able to offer our audio products in large parts of the world. This allows us to share our enthusiasm for outstanding and authentic music experiences with more people across borders and cultures.

At the end of 2020, Audio Group Denmark was established as the umbrella company for Ansuz-, Aavik- and Børresen Acoustics to strengthen all three brands. We have learned that the technological development and innovation that takes place in the product development of each of our three brands, Ansuz, Aavik and Børresen, can often be leveraged across brands.

Our goal for the future is to continue Ansuz’s growth trajectory and to keep redefining the existing boundaries in audio technology. This is because we firmly believe that in our quest to unlock the full acoustic potential of music, we have so far only scratched the surface. Beneath this surface still lies a vast, as yet unexplored territory just waiting to be discovered for the benefit of outstanding musical authenticity. Doing this defines the essence of Ansuz: gaining new knowledge and implementing that knowledge into audio devices to bring people closer to music that sounds absolutely natural and authentic.

Anniversary Ansuz Darkz D2W – Limited Edition

To celebrate the 10th anniversary of Ansuz, we have developed a limited edition of a special Ansuz Darkz. The Darkz is one of Ansuz’s absolute best-selling audio products and represents the essence of Ansuz’s product development philosophy in terms of resonance control.

This limited edition Anniversary Darkz includes both an exclusive selection of materials not yet used in our current Darkz variants, as well as a unique look that visually sets this Darkz apart from the other variants.

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